PROJECT DASHBOARD / EDINBURGH
Audited · 22 Oct 2026
MR GREG TATTOO · EASTER ROAD

More customers.
Less duplicate work.

A focused customer-acquisition dashboard. Keep what's already working, repair missed opportunities and build a measurable pipeline of tattoo bookings.

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Actions completed
0 / 0
Across all priorities
Project progress
0%
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Existing assets kept
8
No duplicate setup
New acquisition channels
13
With direct source links

Already established

These assets exist publicly. Maintain or optimise them rather than creating duplicates.

Confirmed presence ≠ verified ownership
The important distinction: public profiles are not evidence that an account is claimed or generating bookings. We still need to test conversion, correct inconsistent data and confirm who controls each listing.
Official websiteKeep + improve conversion✓ Existing
Artist introductionsLena · Mr Rzymski✓ Existing
Booking/contact CTAsTest end-to-end✓ Existing
Google Maps listingVerify account control✓ Existing
Yell listingCorrect opening hours✓ Existing
GetInked directoryClaim listing✓ Existing
Fresha directoryReview service categories✓ Existing
Bizseek / LocalityBizCheck accuracy✓ Existing

Action board

Mark tasks in progress or complete. Click details to follow the exact next step and source.

Where new customers can find us

Purpose-built tattoo discovery, maps, neighbourhood networks, local media and event listings.

Before joining any platform, search for the existing studio profile. Applying, claiming or submitting an event does not guarantee acceptance, reach or bookings. Only advertise genuine events and offers.

The first 30 days

An achievable sequence, not a guarantee of ranking or sales. Timings start from the day work begins.

Days 01–04

Stop losing leads

Confirm business facts and test the existing customer journey.

  • Fix Yell hours
  • Request Fresha correction
  • Claim GetInked
  • Send booking test enquiry
Days 03–10

Own the map results

Improve the places customers already use to discover local studios.

  • Check Google ownership
  • Apple Maps and Bing
  • Check Tattoodo eligibility
  • Nextdoor and Leith Links
Days 07–21

Turn attention into bookings

Put artist expertise and the enquiry flow at the centre.

  • Refresh homepage content
  • 12 consented portfolio pieces
  • Style-specific galleries
  • Four short original videos
Days 18–30

Activate & measure

Test locally relevant outreach, then review enquiry quality.

  • Local magazine quote
  • Real flash-day planning
  • Eligible event submissions
  • Review qualified leads

Measure bookings, not likes

Enter real counts at the end of each week. All values below are manual; no analytics account is connected.

Weekly customer-acquisition snapshot

Track how visibility turns into work for the artists.

— booking conversion from qualified enquiries · Record the source of every enquiry (Maps, Tattoodo, social, friend, event, other).

Do not use invented metrics. These figures are saved locally and are not linked to studio systems.

Simple decision rules

Keep a channel if it attracts the right customers and deposits at a sensible cost.

01 — Fix inaccurate listings first.
02 — Follow genuine enquiries through to paid deposits.
03 — Prioritise quality of enquiries over raw views.
04 — Stop paying for placements without evidence of value.

Research & useful links

Direct paths to the existing listings and recommended marketing channels, from the revised playbook dated 22 October 2026.

    Open relevant website ↗